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ESPN HOUSE NYC
To celebrate the tip-off of the NBA Finals, presented by YouTube TV, ESPN hosted a concert / watch party on June 5th on the rooftop of ESPN Studios at Pier 17 of the South Street Seaport in New York City. The event, hosted by ESPN NBA commentator Richard Jefferson, included a live concert from Def Jam Recordings artist 2 Chainz followed by fan experiences and music from DJ Vashtie and DJ Moma during Game 3 of the NBA Finals live on ABC. Concert was also available free, streaming on the ESPN app and on Twitter.
ROOFTOP X PIER17
NYC X SOUTH ST SEAPORT
2 CHAINZ X CONCERT
PARTY X GAME 3 X NBA FINALS
RAPTORS X WARRIORS
#ESPNHOUSE
CONCERT X PARTY X GAME 3 X NBA FINALS #ESPNHOUSE
2 Chainz
Concert
Full building, roof and stage takeover including basketball cage, physical signage and on stage graphics.
Game 3
NBA Finals
2 Chainz concert was followed up by a watch party of Raptors vs Warriors in Game 3 of the NBA Finals.
Party X Event Space
Included artwork for 20 posters / windows showcasing the location, teams and performers, basketball cage photo op, graffiti team mantras, stage / monitors, roof planters and VIP sections.
Tshirt X Hat Booth
Booth design and custom tshirts which had fans' choice of three unique graphics commemorating the event. Shirts were printed live on site.
INSTALLATION / EVENT SPACE
PIER 17 SOUTH STREET SEAPORT NYC
Originally planned for Game 1 of the NBA Finals but rescheduled due to inclement weather. May 30th event was set to have performances by rappers Schoolboy Q and YG
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